Revenue Optimization & Regional Growth Strategy: Driving a Projected $4.5M Revenue Uplift
Executive Summary Revenue performance is highly concentrated in a few regions and product categories. Sub‑Saharan Africa and Europe together generate […]
Projects
Report: Investigating Churn at Staffwise
In earlier stages of this project, I defined StaffWise’s revenue leakage problem and outlined key metrics for analysis. The previous
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Documenting the Analysis Process
This phase of the project focused on executing the actual analysis. While I had already done significant prep work in
Documenting the Analysis Process Read More »
Data Cleaning Progress Update
Clean data isn’t just about tidy spreadsheets; it’s what ensures that insights are reliable and decisions are well-informed. This stage
Data Cleaning Progress Update Read More »
Simulating Realistic Subscription Data for Business Intelligence
One of the biggest hurdles in building a business intelligence (BI) pipeline is… well, getting the data. But what happens
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Identifying Key Data Points for Analysis
To fix a problem, you first have to measure it correctly. For StaffWise, a subscription-based HR and workforce management platform,
Identifying Key Data Points for Analysis Read More »
Problem Statement
StaffWise, a subscription-based HR and workforce management platform tailored for the hospitality industry, has seen a troubling pattern emerge: revenue